Architecture, wine, conservation, trails, and the people who chose this coastline. The ambition is simple: become the publication of record for the Mendocino Coast, one carefully researched piece at a time.
How a 1960s experiment at The Sea Ranch earned a National Register listing, an AIA Twenty-Five Year Award, and its own SFMOMA exhibition — and what it still teaches about building on this coast. Publishing soon.
Coming after it: the wine that grows above the fog line, the greatest driveway in America, and the artists who chose this coast.
Until then, the story of the coast so far lives on The Life — and the monthly letter is where new pieces land first.
One thoughtful letter a month — one story, one market read, no spam. Start with the free buyer's guide.